Sunday, April 6, 2008

Reputation Management via Knowledge Dashboards

One Big Happy brain: build your own knowledge Dashboard. By Scott Clark - Web Marketing Consultant
Ever feel like there are too many & 39; information to be processed? Well, it goes without saying. Extrapolating to a 2003 study by UC Berkeley and you get a total of 6917529027641081856 bytes of data produced each year in all forms of the Earth. & 39; C is nearly 7 exabytes - or around & 39; one gigabyte for each person on earth every year!
When you look this way, this is not & 39; one with the most data wins in this economy of & 39; information, but one that can make sense in their own field of knowledge in time to move out of the window of opportunity & 39; or & 39; avoid disturbing surprises.
If it was possible & 39; get your arms just around the World Wide Web (800 terabytes, or 80 times the size all the print collections of the Library of Congress), you may be able to find key indicators that can have powerful positive influence on your life. There are event of & 39; industry, legal decisions, regulatory change and spread across the web like needles in a haystack massive. The bookmarks to the top of & 39; aujourd hui & 39; are based not-for tomorrow.
If you spent all day on the web you can get what you need - for & 39; aujourd hui. Tomorrow morning, your answers may be outdated, and you are back to square one. But there is hope of & 39; through the strategic use & 39; agents. There are event of & 39; industry, legal decisions, regulatory change and spread across the web like needles in a massive haystack.
I define Web safeguarded and that the agents of requests which should collect, sort and send the results to you without intervention. They must be put in place and once & 39; consistency in the information that they send & 39;. They can be the eyes and ears on the web and blogging community, and they work for the most basic kind of free.
The Agent & 39; is an e-mail alert. These are old-school in their performance depends to report to your mailbox and through your filter SPAM. The e-mail alerts are available from many sources, such as Reuters and CNN, or even eBay. They are incredibly easy to install, but may be a bit difficult to stop or modify. I think & 39; of limited use, but Google News Alerts does the best job of any & 39; J ai tried.
If you know in advance & 39; URL & 39; & l 39; information you want, you can use a monitor ". These " " visit a site on your behalf and send you an email when content changes. & 39; C is very useful to watch your competitions Web sites or press releases. For less predictable-located information, you can use a search engine " reversed " as googlealerts.com or feedster.com. Yet these appointments you in the mass of other e-mails you read, which makes them less useful.
Email notification methods are quickly overtaken by RSS, which stands for either Really Simple Syndication " or " " Rich Site Summary ". It offers many advantages over & 39; d email alerts such as privacy and & 39; subscription. To find RSS (sources), you can use a search engine such as feedster.com, which has indexed more than 150 million & 39; RSS articles, or search for the orange RSS & 39; icon found on many webpages. Feedster in particular, will send alerts of new posts by author, subject, and more, and it will even combine your stream of research results in a new " feed-feed scanner for " are quickly.
Feeds usually viewed using a program called aggregator. They are all flavors, including plug-ins for Microsoft Outlook and Eudora, as well as bookmarks " " live in the Firefox browser. Microsoft announced last month that the RSS support will be integrated into the next version of Windows and Macintosh users have enjoyed for a while.A warning: Once you start using RSS or Klipfolio you will not be able to live without them.
Subscribing is done via Simple click or cut and paste. You can assign expirations keep your screen clear old news. D & 39; a way, c & 39; is like a Tivo for business intelligence.
My favorite current combined system is Klipfolio by Serence, a free tool for & 39; assembly flow to meet your own needs. There is a page to control, monitor the & 39; food, and automated queries Google to the Internet or to new research. You can browse an incredible " Klip " firm with thousands of data sources of all types. J ai & 39; around forty precision feeds, page monitors and new research, and found quite manageable for a scan morning, and & 39; n have never been so well informed.
A warning: Once you start using RSS or Klipfolio you will not be able to live without them. The first time you can get a flow based on a summary sent to your cell phone, you will be conquered. You will want to install the & 39; on your computers for all personnel, and design of applications for the roles of each person. How d " & 39; you know that? " Is something that I & 39; I hear a lot of & 39;, especially d & 39; a potential customer. "J & 39; tries to stay up to date is my reply polite. Of course, it is possible to react too quickly or too often, so sometimes you can use multiple streams to triangulate on the truth and see what& 39;s really going on.
Albert Einstein said " If j & 39 ; have seen farther than other & 39;, it is because I & 39; was standing on the shoulders of giants ". J & 39; hoped that some of these ideas will help you see a bit farther ahead for your own business.
You can learn more about Internet Marketing Tips on the site. Internet & Businesses.com



Bookmark it: del.icio.usdigg.comreddit.comnetvouz.comgoogle.comyahoo.comtechnorati.comfurl.netbloglines.comsocialdust.comma.gnolia.comnewsvine.comslashdot.orgsimpy.com

No comments: